The point of the article is that it is non-trivial for humans to make robots able to do what they can do easily themselves.
The IKEA task was likely chosen because it is something many people have personal experience with, which makes for better public understanding and engagement with the underlying engineering work being displayed.
Mayonnaise is the most popular sauce ever; yet the meme is that it's "disgusting".
Almost everybody has Ikea at home; yet the meme is that it's impossible to assemble.
Maybe memes are trying to tell us something... but I'm not sure what.
We should take this back to the original formulation of "meme" by Richard Dawkins.
https://en.wikipedia.org/wiki/Meme#Origins
Maybe it's the opposite.
Memes, in the academic sense, are just ideas that can propagate very well. Ideas don't have to be true to propagate.
Mayonnaise is the most popular sauce ever; yet the meme is that it's "disgusting".
Disgust is a very useful emotion to aid in the propagation of an idea. Outrage is another.
https://www.youtube.com/watch?v=rE3j_RHkqJc
https://hbr.org/2016/05/research-the-link-between-feeling-in...
I don't personally care for mayonnaise. I think the memes are popular precisely because mayonnaise is so popular. A lot of the anti-mayo memes I've seen complaining about mayonnaise are about finding it where you don't expect it or ordering sandwiches without it and still getting it. There are fewer memes ranting about less common ingredients like Buffalo sauce or hummus because you don't have to go out of your way to avoid those.
Just spit balling here:
1. Exaggerations can be funny
2. We, as a society, have a general tendency to go with the flow when it comes to trivial overstatements, even if we don't agree with them ourselves (maybe in an effort to "fit in")
3. If you hear the same lie enough times, you might believe it
4. Picking on a particularly popular name brand makes a generalization stick in your mind better
5. Lazy writers rely on cliche to get their points across
And if it was that hard you wouldn't see so many people with so much Ikea furniture out there. :)
The robot was "fed a kind of manual, a set of ordered instructions on how the pieces fit together" - if all it was given was pictures of the real manual, that would be quite cool, but I'd love to see more details here.
But of course IKEA doesn't want to pay translators to write that sentence in 20+ languages, so pictures only it goes.
Label the pieces by type: A, B, C, etc
Add corresponding annotations to the manual.
Other brands do this. It vastly reduces the amount of time spent "is this the right piece of plywood? Or is it this other one? Which of these two screws?"
Some context through text would help even more in certain places, but you don't even have to go that far to make it a lot easier for people not familiar with matching parts to diagrams.
What's fun about that nightstand is that you have to really look at the picture in details to figure out which side up and which side forwards for the drawer slider stuff.
Also tou need to assemble everything laid out as it's displayed in instructions without any improvisations. It's not the case of "if everything else fails RTFM"
That is probably not true of most people in the general population.