Hmm, when I first saw the website, I thought something along the lines of being at a dinner party sitting next to the most awesome guy with a story to tell. It also reminds me of how David Foster Wallace overcame his phobia of going to parties; he used his love for learning and told himself that there is something to be learnt from everyone.
On another note, you should create a separate Twitter feed specifically for news and updates pursuant to the siate.