You all should really play that up more in your messaging - "provenance" is one of the hardest and least-addressed components of building AI/ML/data science systems that actually have measurable impact (rather than analysts making plots and speculating). In general having a structured, centralized representation of business processes is super valuable I'm sure.

If you write a blog post describing how critical that is to practical data science efficacy with some examples I bet you'll end up in a bunch of VP inboxes.