I don't need stickers or Google Assistant. Those things are nice, but they're not what I need. What I need is the ability to contact anyone, anywhere without having to wonder whether it's going to work when I hit 'send'. Hi Bob, did you get my photo? Sorry, it didn't go through, Bob's carrier in Bangladesh has set limits on photo size and mine was too big. I tried to send Raj a message, but he recently got an iPhone and my RCS message sent as SMS and his carrier blocks international SMS messages.
WhatsApp & FB Messenger (and to a lesser extent iMessage) are successful because they reduce the thousands of carriers and hundreds of countries in the world to a single, seamless service. RCS is taking us back to the days where a single obstructionist carrier (remember lots of carriers are owned or controlled by governments) can screw things up for all of their users. WhatsApp et al showcased the ability of the Internet to make the world a smaller place.
I don't Google understands how big or complex the world really is.