Do you consider ads on cable TV to be spam? Likely not.
Like them or don't, but the ads on FB are not spam because they are not unsolicited and are targeted.
Like them or don't, but the ads on FB are not spam because they are not unsolicited and are targeted.
If there was a plain choice between without ads and with (probably at different prices), I could accept them as a transaction I have accepted. But such choices are often not available, they are bundled in with a bunch of other choices.