> I could imagine it working well for something else
this sums up why this new brand isn't good.
this sums up why this new brand isn't good.
There's nothing special about the Apple logo (or Apple as the name of a corporate name), for example. I mean, seriously, it's a clip art apple with a bit out of it.
What makes it a great logo is everything in your head and heart that is associated, good or bad, with that image.