Agree. There's still free shipping on larger orders, and if you need something cheap and can't wait to aggregate purchases you can always just pay extra to expedite. If you figure five bucks to expedite, this would cover 20 individual purchases.

Of course, there's the media content to consider, but at this point I've found myself scrolling through their content for several minutes before finding something I can bear to watch. It's more common for me to give up than to find something I'm excited about.