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Still worth it for me, especially with the Amazon Prime Rewards credit card. Amazon is still usually the best price online, and 5% for Amazon purchases is hard to beat.

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Not to mention they made it so Whole Foods is 5% back as well but the thing is Whole Foods is more expensive in general (probably more than 5% compared to other grocery stores).

Hard to say if I'll stay but it feels like a lot of companies are doing this. Netflix has done it as well... I feel companies are running out of ideas to scale their business and so they just say, "Wait a fucking second... our product is awesome! It's worth more!" I kind of wonder how long this will last.

Yeah, I don't use it for Whole Foods. I already have an American Express blue preferred cash back, which gets 6% on groceries. I only use the prime card for Amazon, restaurants, and places that don't take American Express.

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