On the other hand, the median cost for traumatic brain injury is around $160,000 (http://n.neurology.org/content/82/10_Supplement/P5.337) with many of the patients dying or having poor quality of life. If you looked at cost per quality adjusted life years, it would probably be a lot higher.
In terms of what cost per quality adjusted life year to target, it seems that the UK NHS targets 30,000 GBP (http://www.bbc.com/news/health-28983924) and there are calls to increase it to 70,000 GBP(https://www.bmj.com/content/338/bmj.b181)
We need to get away from looking at the sticker price for health care, but look in terms of cost per quality adjusted life year before we can have meaningful discussion as to what and how to pay for health care.