If its a major OEM machine like dell/lenovo/hp, there are OEM specific keys in the BIOS. This is why they use manufacturer cd's and not retail ones (fairly certain you can't use microsoft downloaded iso for an oem, but correct me if wrong) You need a certificate component, the bios slic strings, and a OEM key off the coa: http://www.squidworks.net/2015/03/how-to-windows-7-oem-activ...
Point being, if the OEM stopped providing the discs and he only charged to cover costs of the medium without profiting I fail to see Microsoft's logic here.
EDIT: I stand corrected, they weren't selling these discs for a quarter as articles reported.
> he only charged to cover costs of the medium without profiting
This was a profit making venture. You can see his invoices here: https://blogs.microsoft.com/uploads/prod/sites/5/2018/04/2LU...
In the articles I read nobody seemed to know you need an OEM cert to activate an OEM key and nobody bothered to read the exhibit where they talk about ebay'ing discs for $30-$40 and getting a steady cash stream.
ISOs downloaded through Microsoft's Windows Media Creation Tool [1] will read the product key from the BIOS of OEM PCs that were sold with Windows 10 and will auto-activate when connected to the Internet.
[1] https://www.microsoft.com/en-gb/software-download/windows10
Vista had slic keys as well. XP had SLP oem keys which I'm a bit less familiar with. This site is like a black hole of messy information on the topic: http://dellwindowsreinstallationguide.com/
Somewhere deep in the bowels of it is a section on how to tell which version of windows (xp/vista/7) your oem system is licensed up to. It involves using rw-everything and looking at sliic table version. I have upgraded a dell vista system to a valid 7 license in the past by doing official bios update (updates the slic version) and doing a clean install.
There's a much easier method that automates all of that for you: the Multi-OEM/Retail Project (MRP) [1]. This queries the SLIC or MSDM tables for you during the installation of Windows and enables you to create a single DVD or USB drive that works with OEM PCs from 131 different manufacturers.
All you have to do is copy the included '$oem$' folder to the 'sources' folder of your Windows 10, 8.x, 7 or Windows Vista ISO/USB and it takes care of the rest.
The MRP is designed to determine what motherboard manufacturer is fitted and find the DMI, (board information), to then check against a database to pick the right theme, logo's etc. Along side this, if the computer has either a MSDM key or SLIC within the bios, to check that against the database and attempt to allow LEGAL activation as the Computer's OEM suppliers would do. For those with a Windows 10 Digital Licence (HWID), or MSDM key your computer should auto-activate when you go online, providing you have installed the correct Edition for the HWID/MSDM key.
[1] https://forums.mydigitallife.net/threads/multi-oem-retail-pr...
That's all to say that, when you are contributing to robbing someone of their freedom, you'd better have a darn good reason for doing so. In this instance, I think many would arrive at the conclusion that Microsoft did not.
* Some people don't know how to download ISO files from the internet. Or even how to use them
* Some have poor internet / limited bandwidth
* Their laptops isn't booting and don't want their files wiped by recovery mode
If a technician is to provide repair discs to people in this scenario - no Windows Keys - should the technician customers this disc for free?