It's strange to see this repeatedly presented as some recent Amazon or Bezos thing. It's been floating about since at least the 90s, often attributed to Intel/Grove.
the other long-time intel—ism that has now been appropriated everywhere is the OKR system. it was really weird moving from intel to google and hearing someone from peopleops talk about “this part of google culture called OKRs.”
It's great if everyone understands and commits to it. You must be able to make your case (and possibly acquiesce) without suffering political damage.
Of course if you keep backing the wrong horse ....