3 reasons to keep the IP: statistics, analytics, and fraud prevention.
Anonymizing it does not seem to solve anything, since the anonymized version "can be used to build a profile" so "it's PII"...
Anonymizing it does not seem to solve anything, since the anonymized version "can be used to build a profile" so "it's PII"...
That's exactly why GDPR is a good thing. It prevents anybody from doing statistics and keeping analytics about the users. Want to collect this information in order to profile your users and offer them a better product (ndr. better ads)? Well tough luck. You either anonymize and stop profiling and tracking your users or you close shop in Europe. I don't see how this is a bad thing in any possible way. You say it costs money? I guess then some of the money they made by targeting users and selling their personal data so far can be put to good use.
Just regular analytics and statistics of usage and environment to simply improve the product.
Just because something it murky, doesn't mean businesses get to ignore it. The entire point is to force companies to actually think about what their data is and decide if they need to store PII. If they do it have implications. Have a reasonable explanation for choices, and are willing to rectify issues pointed out by consumers and/or DPA.