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> This guide does not clarify one important question: Does a company in the EU have to apply gdpr guidelines for none European users

Does it really matter? Just give all users a fair treatment.

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+1 for fair user treatment, but the way the laws are written, companies that serve users globally from within the EU will have a hard time competing with their international competitors under the new regulation. I just wonder if European law makers have thought this through.

I think in the current situation, having strong privacy for all users will be a feature you can bring to the market, especially for US users it can be a big plus since the US doesn't have any comparable privacy law.

How do you communicate this? Most people don't care.

There are already companies like ProtonMail that sell the privacy laws of Switzerland as a pro and they seem to do alright.

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