The Early Access Period is a descending price ("Dutch") auction. The fee will decrease every day at 16:00:00 Z for the first four days throughout the week-long period.
$11,080
then $3,205
$1,625
$1,130
$690
$580
This sucks. This is like, truly evil.
There's two hard problems:
Naming things
Cashing [sic] : Paying for the right to name things