What would be needed to create a secure equivelent of OpenX in terms of architecture and performance?
Is it more than a glorified image/snippet server and counter?
Is it more than a glorified image/snippet server and counter?
Ad zones, campaign weighting, frequency caps, companion positioning, exclusive campaigns, delivery limitations (language, user-agent, geographic targeting, time of day, section), probability calculation, detailed statistics, and the ability to give a client a login to view their own stats. These are just a few of the features.
If all you need is a glorified image/snippet server and counter, you could probably just write one.
It started as a hobby but once I got into it, I got sucked in by the challenge of simplifying all that complexity.
For most people, the adserver is just the UI. The complex calculations, ad targeting, and scalability issues are just abstracted away into the abyss. Then there are those heidenbugs that occur at a frequency of 1 in a billion transactions, which can consume your entire weekend! Grrrh!
I kinda feel sorry for OpenX though. Their codebase is probably unmanagable by now. I'm sure their devs wish they could just throw it all away and start afresh.
http://www.directtrack.com/directtrack-platform-overview.htm...
and $$$.