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Once upon a time the network, storage and data center guys thought Facebook/YouTubes one to many broadcasting of content would never scale too. Now they fall over themselves to work there.

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They scaled by making a huge investment in their network. They didn't make a fundamental new technical discovery that didn't exist before. They had money, they threw money at the problem, as expected it worked. The problem was an investment (which takes time), not technical.

https://peering.google.com/#/ https://code.facebook.com/posts/565767133547005/steering-oce...

Any ISP (if big enough), can host their own Google, Akamai, Facebook, Netflix nodes on their premise.

I think pavs is referring to physical limitations of the technology that prevent it from scaling.

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