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Also known as "We wanted delicious.com from the beginning, but couldn't afford it. Now we are big enough to pay for it." ;)

I always liked the hack (I still us it; it's shorter), but I'm obviously not an average user. You are completely right that being "clever" in your domain (or really anything regarding your product) is often not a great plan.

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Actually, we'd bought the domain in 2005. It seemed like the right thing to do later on.

Remember that nobody had really done domain names like that (maybe cr.yp.to? i also have had burri.to for 15 years...) in a big way before, so it wasn't clear that it was a bad idea at the time.

Some of the other domains, like http://delicio.us/ worked correctly too. I wonder if Yahoo! kept them all.

Hi Joshua, thank you for chiming in. Can you estimate how much users/visitors you lost due to the complicated domain name?

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