Or are your suggesting that some patriotic legal firms would do all the legwork for free so that the government treasury would get a boost?
GDPR will give them new ammunition on a European scale.
The whole thing is FUD, although mad props to the people behind the linked service for making a play at profiting from it.
But it's irrelevant here, because the law isn't based on damages.
Stop talking nonsense. It is up to $10 million or 2% of revenue.
https://www.gdpreu.org/compliance/fines-and-penalties/
And so for most websites the fine would be significantly smaller than what lawyers typically earn to litigate.
Hence your entire "no win no fee" premise falls completely apart.
FFS, this is a maximum, not minimum.
> if they don't win (with infractions being $10 million minimum
But all of the numbers you give are the maximum possible fines. The actual fines imposed by the regulators will always bee smaller than that.
You also said:
> The citizen who filed the complaint would enlist help from a no-win-no-fee legal firm,
That's not how the fines work. They're fines, paid to the regulator. They're not compensation paid to the victim. There's no payout for no-win-no-fee solicitors, and so they're not going to get involved.
It's enforced by a regulator. The fines are fines, not compensation, and the fines go to the regulator.
There's no route for a private citizen to hire a lawyer and sue.