That wasn't the plan. The plan was that we'd do absolutely everything for them, not just hosting. For example, we'd build whatever features they needed, such as tools for deep analytics of their user base; we'd do all their social media marketing; we'd run their events, job boards, etc; we'd spend a great deal of time working on providing eyeballs and on working out how to monetize their traffic.
If we had solved these problems, 20% would have been a very reasonable cut I believe.