To who? ICO schemes have been using the cover of anonymity and obfuscation of ownership flows due to sock puppet and Dutch bidding since they began on bitcointalk years ago.
There is no way to tell in this or any other ICO which uses wallet addresses whose ownership id hidden behind layers of anonymity (in other words, all of them), how much of that 'sale' was merely the same old ethereum token market makers, hedge funds or even regular oldpump-n-dump groups moving quantities of token from one pocket to the other.
It's absolutely in their interest, and within the capacity of their not inconsiderable leverage, to generate breathless speculator excitement around all of the wildly extrapolated dollar figures that come from the combined effect of the bubble and the order (or two or three) of magnitude which some of the biggesr players in this market can bring to bear on these extremely close-held assets.