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Super Mario Maker did. It would be a shadow of its current self without Twitch + Reddit.

Dota became a cultural phenomenon, and has stayed a cultural phenomenon, solely through the internet. No internet, no dota.

It's simply mistaken.

Or do I need to prove Dota is a cultural phenomenon? https://www.youtube.com/watch?v=0OzWIFX8M-Y

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These are fair points. Mario maker IMO wouldn't be a phenomena without the original Mario so I don't consider it a counter example. But DOTA is fair enough. I forgot that one.

I would say that franchising/sequels reflect the fact that if you have content which is just barely sub-viral you can pump money into marketing to get virality to get more money. Basically a controlled fission reaction instead of an explosion.

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