That sounds terrible. That $30K would turn into $100k if I put away for retirement.
That's generally not the case in California, as we're net-metering here. Very few people install storage and transfer switches to handle blackouts.
Roof work is notoriously 'dangerous', and impacts people with mobility/age issues differently than most of us. The maintenance burden is more than just the warranty, and any cost calculations of power savings should account for those costs as well.
[Oh, and we should all be god enough at high school level physics to solve the "climate crisis" in a few hours...]
"Solar Is NOT Maintenance Free" -- https://www.solarpowerworldonline.com/2014/02/accelerating-u... -- "We like to think PV is maintenance free but it is not ... if you don’t do the maintenance, you can have sub-optimal asset performance."
https://www.wikihow.com/Maintain-a-Solar-Panel
https://www.civicsolar.com/support/installer/articles/snow-s...
In winter in SD (so no climate control needed) my electric bill was $12 a month. Solar's great and all but putting a 15kwh a month installation on the roof would be crazy.
Do you mean 15kw per daylight hour install, or a 15kwh total per month install? Because 15kwh per month is a really small amount of power, that's roughly equivalent to running a single desktop PC for one hour per day.
That's hobby-kit amounts of electricity. A single 100w solar panel could almost produce 15kwh/month on it's own, in ideal sunlight conditions, and you can buy that for roughly $200 USD at retail.
I averaged about 90 watts in winter, around 2kwh a day, so 60 ish a month, so roughly eight or so bucks for the power with the rest from the odd fixed charge.
In summer I had one efficient window AC and would use about five times as much energy.
edit: to answer your question more directly: many people just won't be bothered to install them or don't think of it, or can't get the financing easily. For some people the numbers don't work out, because their roof is old or they don't get enough sun or their electric bill is already low.
Despite what they may teach you in Econ 101, the efficient market hypothesis isn't an actually useful way of looking at human behaviour. It might work for modelling some of the actions of Goldman Sachs, but actual people are squishy and irrational.
Because it is damn close to break even and would you spend money on something you didn't need just because it was good for the environment?
Most people don't expend effort for $0/month to $50/month in returns. Despite all the solar proponents, once you factor in interest/maintenance/etc, its probably pretty close to that.
We are probably 10 years from it being 100% obvious that all homes should have solar.
But the actual cost has never been lower and energy prices are falling. There are downsides but they're very different.
So instead of having ~$1800/yr going to your energy company's coffers, where they might use it to innovate and actually one day make clean energy cost effective, it should go straight to your bank's bottom line in the form of interest. While it may cost consumers the same amount, that sounds like a net negative to me.
And your argument for that is... banks?
Tell me how many banks are spending their profits doing clean energy research.