Microsoft ups revenue share for developers in the online Store to 95%
neowin.net
neowin.net
So Microsoft gets a larger cut if they helped your app get discovered, which makes sense, and Microsoft always gets a small cut in general, which makes sense to cover distribution costs.
Given that neither Apple nor Google have really budged on the "we'll take one third" approach of app markets, this is kinda a big deal, though of course, since each one markets to it's own platform, this isn't really "price competition" in the strictest sense.
I saw a Reddit post asking if anyone had actually made any money on UWP yesterday, so, you know, this should help.
Obviously Microsoft won't see a huge surge of activity in their store as long as Windows 7 is still supported (which means developers are writing legacy apps).
Maybe this is enough that some hobbyist start putting some more effort into developing for the platform, which actually is quite nice.