Wasn't there some article a while back about how MoviePass was trying to have a big enough market-share in terms of movie-goers (read: popcorn and soda revenue for theaters) to be able to start pushing theaters around? In other words, they could say to theater companies "hey, maybe you should think about giving us tickets at a discount so you don't lose out on that sweet sweet concession money." Or maybe even play one theater brand off against another?

I wonder if theaters have figured this is a waiting game and they can just let MoviePass die and go back to business as usual...