To some extent the change started while Jobs was alive, but there's certainly limited evidence of commitment to beautiful friction-free computing at Apple now - as there was, more or less, when Jobs was in charge.

Watch is a low point, because the case design is far from a classic, and the functionality is crippled by poor performance and limited battery life.

So I agree with those who think Ives is overhyped. He can make hits under supervision, but if he's left unsupervised, he's the design equivalent of an architecture astronaut.

The fact that Jobs had zero interest in a watch speaks volumes. I suspect - but can't prove - that he would also have had zero interest in Hermès branding, and the rest.