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I use SimilarWeb Pro and compare it to internal analytics and the variances are often incorrect. Also this is website visits only when most FB activity would be on native apps.

If you zoom out you can see that Facebook's web traffic has been on the downtrend for awhile https://i.imgur.com/e9Mgjby.png. Also April has one less day than March which wasn't mentioned.

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Their stats can be incredibly inaccurate. Yes they have perhaps the biggest internet panel, but there are still lots more people who dont install browser plugins (especially those in non-first world countries).

Thanks, that provides some context I missed. It looks like the April drop is mostly expected and unrelated to the CA stuff.

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