If what the author wanted to do was simply to spread information, the post would have been the length of a single Twitter post:
Make note: System76 uses a custom fw update util only bundled with "Pop_OS!".
The entirety about this post is to hang System76 out for their process and decision, explaining how they are wrong, and how the author is willing to forgive them for this wrongdoing without the apology the author feels is in place. The post is nothing but emotional.(I have no strong opinion about System76's decision, but I find this post format to be awful.)