Worth Seeking a Non-Technical coFounder?

I am nearing completion of the technical & design aspects of my startup; something in the personal-growth space. I'm not starving, but not long on cash either. The particular startup is really targeted at generating revenue, not growing fast and flipping.

I can think of a few reasons why bringing on a partner would help.

Moral support Share the financial burden Possible expertise in marketing or the self-help market Extra pair of hands dealing with customers and marketing tasks

On the down side, as a revenue startup the lighter the load the lower the bar for success needs to be. And to make it worth their while I'd have to give up quite a lot of equity.

Opinions? Alternatives?