what they say in public doesn't always match what they say in private.(i.e. just take the whole demandmedia "we are super profitable...HONEST!")
in private, I'd bet that they are looking to build this up for 4-5 years, then sell it off to intuit.
in private, I'd bet that they are looking to build this up for 4-5 years, then sell it off to intuit.
Depending on how Jessica decides to position it, I could see it exiting to a buyer like Freshbooks, where the combination product makes a suite of small-business finance tools. Like a mini-Microsoft Financal-Office (except in the cloud).