To apply to this case: WeWork's services are aimed very heavily at startups, small design/creative operations and solo operators, all of whom could easily be floating at the moment upon the same bubble. If that bubble were to burst, those customers would vanish and WeWork would be in a heap of trouble.
They work for our satellite offices in Denver (one designer) and London (two account people).
WeWork has a creative solution to this vulnerability:
"In mid-2017, the giant landlord Brookfield Property Partners L.P was in advanced talks to buy the Lord & Taylor department store building in New York City for about $700 million, when an unexpected buyer swooped in and sealed a deal... Behind the deal was WeWork Cos., which put together the $850 million purchase...
WeWork didn’t put up the money. Instead, it came from a new real estate fund co-managed by WeWork and one of its early shareholders, private-equity firm Rhône Group. The fund aims to raise tens of billions of dollars from investors in coming years to buy buildings where WeWork would become a tenant, people familiar with the fund said."
https://www.wsj.com/articles/wework-the-workspace-giant-want...
Unless of course they are giving a deep discount to Wework, which would be concerning.
So, either the new owner is correct that WeWork's model is sustainable will make them 21% more profit, or they'll be hurt once they try to turn into e.g. Brookfield (or sell their property to e.g. Brookfield for a loss).
Azure seems to be more popular with large profitable enterprises than startups.
The hopeful part here is that a mass weeding out of these companies with no business models at this point would obviously have an impact on those getting free movie tickets and taxi rides today, as well as the relatively modest number of people working for those companies and their associated suppliers. But, at least on the surface, it's not clear how many people outside of the mostly Silicon Valley startup scene would even notice if the bubble popped.
To be fair, that's just a rehash of the way things played out in 2008. I'm sure when the crunch comes, it'll come from somewhere less expected.
For those unaware, this is not a metaphor.
https://www.wsj.com/articles/weworks-debt-receives-junk-rati...
https://www.bloomberg.com/gadfly/articles/2018-04-25/wework-...