Google's contribution to society (if I may be bold) are products that they are not selling directly - search, maps, and gmail. Maps and gmail are replaceable, search is not yet. Their influence on how we are consuming information is nothing short of amazing and incredible, and it has long-lasting effect on all levels of current (western?) life.
But... is it something "sellable" to a consumer? Not as third eye to a big organizations/governments, or tensor-something-analytics to a research tank, but something to an everyday Joe and Marta?