Peeking at your website, I suspect that the reason you don't like the GoF book, or perhaps design patterns in general, is that they are aimed at an audience solving different problems than those in your work. For developers doing application level development, the GoF book, while a bit dated, is useful. More generally, this kind of systematic approach ("Where have I seen this pattern before, and is it applicable to my current problem?") is IMHO, a good thing, as it brings structure to the thinking process.

I find it useful for labelling things, then its simple to remember the last time you did the same in a particular environment, assess wether or not the pattern is useful for solving the problem and either reject or use it.