I don't think it is, everyone is just too afraid of doing something radically different. Essential phone was just another generic midrange Android phablet at a top end flagship price. Until someone completely throws that paradigm away we will be stuck with the bloated nonsense that smartphones have become. I would give ANYTHING for a 5" phone with capacitive touch e-ink display, 3000mAh battery, and a barebones BSD based OS that did nothing but call, text, take pictures, gps, and text-based web browsing.