Developers Can Now Access Locations of 250 Million Phones Across U.S. Carriers
readwriteweb.com
readwriteweb.com
As a developer you then have to have your application approved and only then do you have the privilege of using their 5 step process to try to get a phone's location
http://developer.veriplace.com/devportal/developerguide
A cell tower location will cost you around .02 and an attempt at a more accurate will cost around .05
My first thought when I read about this was how the hell do I opt out. I'm guessing you won't be able to until the carriers are inevitably sued.
Although, I have to say this is not at all clear (at least to me) from reading through their website or even by reading their privacy policy http://location-labs.com/privacy.php
That kind of sheds doubt on the 250M figure, though. Do they mean 250M potential users?