I prefer some targeted ads. I'd like to be able to opt in or out. Why do you think that what I want from Google should not be allowed if it's a win for me, Google, and advertisers?
Perhaps a middle-ground will be centralized batch opt-in services that opt you into collecting for most ad networks and sites.
The requirement not to deny service for people who don't opt-in should prevent that from being used as an end-run around the regulations, but we'll see.
I'm seeing targeted ads so where did I opt in? I'm not saying I didn't but the fact that I can't recall doing so is a bit of puzzle?
EDIT: typo.
It simply doesn‘t allow you to decide for me that I would really love targetted ads.
Hence, „consent“.