I agree with this line of thinking completely for any hiring where the quality of the job is important. Programming? Yes. Nanny for my children? Yes. Washing my car? Shrug.
And yes, for the short period I had a nanny for my son, she was paid very well (well above "market"). And now that my dad is watching my son full time, I pay him even more. I don't understand the people who balk at paying $100 a week for childcare. Yes, it's expensive (although a lot cheaper than a nanny, by the way), but it's your child! Geez...