I actually think this is going to be the next big thing. Some sort of data broker app that helps users market their own data for a commission. Like an app that can look at the data and basically say, "okay, so judging by your data, we think you are a big fan of Nike products? Is this something you would like us to market on your behalf and if so would you like to make this data more valuable to advertisers (and yourself) by filling out a survey that provides a better understanding of how important this product is to you?