I’m not sure I totally agree with the parallels, which is probably where some of the initial confusion arose from. The printing press significantly reduced the costs of publication, allowing unprecedented access to the written word beyond the aristocracy. I don’t think anyone disagrees that Nature provides a valuable service and that it “makes sense to have a publishing house behind” peer reviewed literature. Rather, when the cost to produce peer-reviewed content can be taken on by tax-subsidized content production professionals, and demonstrably WITHOUT an older journal that extracts exorbitant fees without producing significant value beyond its brand-name, it makes sense to challenge the value of the brand.