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In the purchase section it clearly breaks the capability out including which ones are active/ enabled. In addition on the car manual and UI at enabling also spells it out. It says keep your hands on the wheel and paying attention to pick over immediately.

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People don't read manuals. People don't read instructions in the UI. That is well-established reality. People glance at a web page or ad and see the words "full self-driving" and that's what sets their expectations.

They don't apparently read pop-ups prior to driving, ends of sentences ("full self driving capable hardware"), definitions of words, hacker news comments, listen to audible warnings to keep hands on the steering wheel. At what point does a person become responsible for their own actions?

Rephrased: at what point should Tesla remove this ambiguity from their marketing materials?

Depends on the ambiguity. I would agree that they should remove the video unless they put a giant disclaimer on it right now.

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