Outside of SV, $10K doesn't cover what Microsoft paid to move us to Redmond...20 years ago. Apples, and oranges, and other fruits in our comparison, I realize. Point is, unless one were planning on moving there anyway, $10K doesn't go a long way toward offsetting the expense of picking up and moving across the country, or even just up the road from Boston.
Still, that's their competition. Places like that are where they're losing residents to.