I think ads are just fact of life nowadays and not necessarily a bad thing. Ads shouldn't be annoying nor should they be creepy. Like for example, if you google tips to lose weight, you shouldn't be bombarded by pictures of half naked dudes with six pack abs. Nor should you be seeing things you buy frequently due to the fact that you used an in-store membership card. I wish Google, Facebook and Apple would provide a way to say what kind of ads they'd like to see. Like I have no problem in seeing ads related to cool kickstarter projects, music equipment, tech devices, software development related tools, etc etc.

I mean sometimes that is what I only see and i am like happy with the fact that I am forced to see ads. And then other times I am starting to see things that I really don't care about simply because I had a whim to go down some rabbit hole on Google.

I think some developers use ads very responsibly and I think that overall denying those developers the right to generate money off your usage prevents them from growing their business and creating better products. I tend to think of flappy bird when I think of great ad placement. The ads don't get in the way of the game. They don't pop up while you are in mid game to try and trick you into clicking. They only appear after you died and they aren't full screen and annoying with a tiny little x you might miss.

I mean that is the kind of ads that I can live with and I think everybody else should have to live with too. Hell I even might give them a click every now and then despite the fact that I am not interested in buying the advertised product.

I just think of it like throwing some change in the hat of a busking street artist. It's the least I could do to encourage them to continue pursuing their art.