I think this might be related:
https://robmaceachern.com/2018/03/31/apples-new-ad-conversio...
If Apple mandates this API for its own Search Ads as well as third party ad networks, I think it will be a massive improvement on the status quo.
https://robmaceachern.com/2018/03/31/apples-new-ad-conversio...
If Apple mandates this API for its own Search Ads as well as third party ad networks, I think it will be a massive improvement on the status quo.
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