I actually like chain restaurants and hicks (dead serious - I have a tractor, 11 acres, horses, a goat, some cats, and a couple of guns to keep it all safe), so that'd be a selling point for me. I live in Grand Rapids, MI, and I'm afraid that our chain restaurant and redneck culture is being destroyed by an influx of people over the past few years. Hope the same doesn't happen to Charlotte. Downside is that here in GR tech jobs are kind of scarce, which is true of a lot of places that still have somewhat rural communities within commuting distance.
EDIT - 'To keep it all safe' ... really means safe from wild animals. If you keep a hobby farm, you know where I'm coming from :).