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The Affero General Public License attacks this problem

https://www.gnu.org/licenses/agpl-3.0.en.html

> The GNU Affero General Public License is a free, copyleft license for software and other kinds of works, specifically designed to ensure cooperation with the community in the case of network server software.

1. free source

2. open format for import export of data

3. api interface to services.

4. forkable open protocols file formats

No, "free as in beer" nullified a lot of the value of "free as in liberty". When is the last time you paid moneys for a software product?

You are the product.

But, if you could easily take your contacts or word docs or reviews etc over to another platform there would probably be more competition and more value would probably be passed to the consumer.