I'm with you and 'adrianN on this. I hate this direction and wish we could turn it back somewhat, or at least cover for the negative aspects of servicization of products. Regulation might be a necessary tool for that.
In the future, everything will have sensors in it. If we leave things as they are now, your Samsung refrigerator will be reporting back what you eat, and when. A good place to sell that data is to grocery stores and General Mills.
That's great if you want your doctor to know that information, or if you need an alibi; "your honor, I was eating yoghurt at the time".
Oh wait - bad example, because you own the refrigerator. My point was that in the future, when you go outside, everything will have recording devices in it. So, the public spaces and government rituals you are subjected to need to be dealt with, as well.
Property rights no longer suffice for these situations.