We changed the title above to something considerably less baity.
If I may, I suggest: "Michael Pollan on Hallucinogenic Mushrooms"
If an interesting title gets someone to read an interesting article, what's wrong with that?
Conversely, a boring title on an interesting article is likely to make lots of people miss out on something they'd enjoy or learn from, and that is a loss.
It's bad enough that there are so many interesting articles with boring titles out there, why do we have to make even those with interesting titles more boring?
Half of great books, movies, articles etc titles pre-internet and pre-clicks would also have been censored under such thinking.