It depends on how frequently you need to spin up new containers.

As someone on Azure, I think the solution for small-ish guys like me (who still need like 8 VMs in production to run our site due to special requirements) is a greatly simplified container management system. Something that fulfills the basic Kubernetes features, but isn't such a steep learning curve.

I think Microsoft is doing this with Azure Container Instances, but I haven't tried it yet. (No doubt AWS is doing something about it as well.)

Or they're going to take care of all the k8 configuration crap through some neat Visual Studio Tools. In a VS preview I saw a "deploy to Kubernetes" button. I just want something that will give me more web API instances when my server is getting slammed.