Jessica Alba’s Honest Co. Gets $200M Investment | Hacker News Reader

Jessica Alba’s Honest Co. Gets $200M Investment

wsj.com

Everything is branded for what it’s not

Some of the products are decent: the baby wipes, the dishwasher detergent. I’m probably missing a couple. But the majority of honest products are still quite harsh - in that their ingredients aren’t up to par or they are very very drying: hand sanitizers, hand soap, laundry detergent.

It is refreshing to see a company with such a diverse range, with some hitting the mark, get traction. I see Honest stuff almost everywhere now, whereas it used to be more niche.

I fail to see how this is newsworthy to HN as Honest Co. isn't a tech driven company. Looks like being dishonest cost them a good chunk of their valuation.

Since WSJ is behind a paywall but likely regurgitating the same basic info, here's a link with the gist of the investment:

https://www.reuters.com/article/us-honest-co-equity/jessica-...

> isn't a tech driven company

Not all of the things posted on HN are about 'tech driven' companies, even though the majority are.

I realize that but there are no other intellectually interesting features that usually define HN submissions. The only notable thing is the company is founded and run by Jessica Alba. Correct me if I'm wrong.

I think the connection here is Honest Co. is a heavily marketed as a way to be an ethical consumer -- akin to whole foods, soylent or hampton co. In addition, Honest Co.'s best selling products are baby related and the mean silicon valley founder is approximately 30 (https://hbr.org/2014/04/how-old-are-silicon-valleys-top-foun...) which is also about the same average age for having your first child in California (https://www.cdc.gov/nchs/data/databriefs/db232.htm)

So based upon that, the user overlap between HN and Honest Co. maybe larger then you think.

intellectually interesting to _you_.

If it is on the front page, someone finds it interesting.

There are many consumer product focused companies that have had articles about them posted here. Whether or not Honest is "tech driven" I don't think it can be argued that they have not been operating as a startup.

Reply on news.ycombinator.com