Overclocking almost always shortens life expectancy of the CPU.
What Intel in this demo did is strapped you behind the car and drove a 100 meters dash proclaiming - look he survived, he 'ran' that 100 meters run like a champ, it's possible to run this fast.
The entire system pulled over 2kW of power, a lot of that dedicated to cooling.
This isn't merely "you need aftermarket cooling" but rather "you need to dedicated serious resources to cooling this".
A really cool feature the new AMD CPUs have is that they have a very well implemented turbo, if you give it good cooling it will know how to exploit it and give you more power.
As a side note, is a weird feeling running a 4 core/4 threads CPU when now workstation CPUs could reach up to 64 threads