Also realize Google culture was there when they started and weak and now they are dominate it continues.
Perfect example is owning Chrome and Android which are the dominate two clients. Then own the top 2 web sites with Search and YouTube.
They create a better protocol which saves money with SPDY. Gives a better user experience. But even thought they have NOTHING to gain sharing they do and give away to the standards committee. They do NOT use as a competitive advantage which is just standard good business practices.
That is just not what MS did when in power.
Instead they give it away to help everyone. Also so much very valuable IP they just give away to the industry to help everyone. Kubernettes is a perfect example. But there is so many more. Why on earth do you help your competitors?
But they help competitors that do just evil things against them. They give away Android to Amazon who uses on their Echo, Dot and Fire among other hardware. In return Google gets a ban for ALL companies being allowed to sell the competing Google products. Not just Amazon will NOT sell as that is understandable but they will NOT allow anyone to sell them!
But then SPDY is changed and Google goes back and pays the expense of supporting the changes.